ABOUT ME

Photo Annika
Annika Pasman

Service Designer / Researcher

Nice to mee you!

My name is Annika. I'm an emphatic and creative Service Designer with a passion for human behaviour, design, sustainability and digital.

My main driver is to create sustainable value for people, organisations and society. 

I have a huge urge to understand what thrives human beings to discover their true needs and to help them grow, but also to design user friendly and sustainable services and products that meet the customers' needs. Therefore I love to dive in complex situations and processes to make them simple.

My talent is my empathy (sensitivity), creativity, curiosity, learnability and analytical thinking. I'm working resolute and convincingly, even when I'm faced with time pressure. I know how to map human insights, make them visible and inspire behavioural change. My interpersonal skills have proven to be very useful for establishing a discussion with and between stakeholders and for presenting my ideas in a proper and inspiring way.

My Expertise.

d

Behavioural Design

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Service Design

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UX Research

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UX Design

My Work Experience & Education.

03/2023 - current

UX Researcher

funda case
01/2021 - 02/2023

UX Researcher

Employer Idean
04/2019 - 12/2020

Service Designer

Employer Capgemini
08/2015 - 03/2019

Service Designer

Employer Helpling
05/2014 - 02/2015

Business Developer

09/2012 - 02/2014

MSc Marketing

focus on behavioural psychology

09/2007 - 06/2012

BSc Business Administration

focus on behavioural psychology